Dec 05, 2020  
2020-2021 Catalog 
  
2020-2021 Catalog
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MKT 100 - Principles of Marketing


Credits: 3

Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing.

Lecture 3 hours per week.
Prerequisite: ENF 3  or ENG 111  corequisite.



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