Dec 05, 2020  
2020-2021 Catalog 
  
2020-2021 Catalog
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MKT 260 - Customer Service Management


Credits: 3

Examines the role of customer service in achieving a firm’s long-term goals; discusses the basic principles of effective customer service; explores the tasks and responsibilities of a customer service manager. Includes such topics as purpose of customer service; establishment of customer service goals and policies; recruitment, selection and training of customer service employees; motivation techniques; empowering employees for better decision making; and evaluation of customer service employees and program.

Lecture 3 hours per week.
Prerequisite: ENF 3  or ENG 111  corequisite.



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