AGR 231 - Agribusiness Marketing, Risk Management, and Entrepreneurship

Credits: 3

Marketing techniques required to create an effective marketing plan addressing product, price, place, promotion, and people considerations of an agribusiness. Emphasis on unique aspects of agricultural products and risk management including price fluctuations and biosecurity. Student projects explore entrepreneurship and create marketing plans for a proposed farm or agribusiness.

Lecture 3 hours.
Total 3 hours per week.
Prerequisite: ENF 3 or ENG 111 co-requisite.