AGR 232 - Professional Selling For Agribusiness

Credits: 3

Explore sales and marketing careers in the agricultural industry. Analyze customer’s personality profile and needs to formulate an effective value-based sales presentation. Psychology of personality styles, buyer motivation, and conflict resolution is considered. Students research agricultural customer and product to make a realistic sales call with actual sales professionals.

Lecture 3 hours.
Total 3 hours per week.
Prerequisite: ENF 3 or ENG 111 co-requisite.