MKT 100 - Principles of Marketing

Credits: 3

Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing.

Lecture Hours: 3
Prerequisite: Placement of EDE 11/ENG 111.